Archive for month: August, 2014

A Handy IFTTT Recipe for Blog Ideas

18 Aug
August 18, 2014

I’m spending more time lately finding ways to make IFTTT work smarter for me to automate a whole bunch of tasks. For those not familiar with it, IFTTT allows you to create recipes – links between different channels that have a trigger and an action (hence the name IFTTT – If This Then That).

I often find stories online that I have a point of view on and want to write a post about. In the past, I have saved them to Pocket and come back to them at a later stage.

This takes me a step further. The recipe looks like this:

iftttrecipe

So the trigger for this is Pocket (you can also use Instapaper or any other Read Later service it supports), and you are going to link it to WordPress. If you haven’t previously activated these channels you will need to login to both via IFTTT to set them up and grant permissions.

recipeIn the recipe, you will want to designate a tag in Pocket to send posts to WordPress. Give it a tag of “blog” or “blog ideas”, or whatever is easiest and then add WordPress to the recipe and tell it to create a new post (this will be your only post option at this point).

The next piece is important.

You will need to make sure you edit the recipe once established – you want it to be a draft, otherwise you’re just publishing a post with the name and snippet of the article.

Click on the completed recipe in your list and then EDIT. Scroll down and there will be a “Post Status” box. Click on this and change to “Save As Draft”.draft

Now every time you add an article to Pocket with the tag ‘Blog’, it will automatically create a draft post in WordPress with reference to the original article so you can begin to build your posts around it.

Anyone else got some other great IFTTT recipes for blogging? Share them with me!

PHOTO – Casey Bisson

What a Great Customer Experience Can Look Like

10 Aug
August 10, 2014

A quick post to highlight a fantastic customer experience I had last week.

I tweeted Ann Handley from Marketing Profs to ask if her new book Everybody Writes will be available in Australia at the same time as the US. Sure, I could just buy on Kindle, or order from Amazon, but I sometimes prefer a hard copy and like to support local where I can.

I really enjoyed Content Rules, Ann’s last book, so am naturally keen to read this one.

I could explain the rest of the exchange, but I’ll let Twitter do that:

This to me is a perfect customer experience – a referral from a trusted source, the surprise and delight of a price offer, quick resolution of a small issue and ultimately a sale.

All handled via Twitter. I pay about what I would pay from Amazon, and a local business has a new customer.

Couldn’t have been more straightforward.

What are the lessons here?

  • Always be listening for opportunities
  • Where possible, do something unexpected that the customer will love
  • Always be willing to follow up

UPDATE – Ann’s book is now released, here’s a post from her blog with some links to great excerpts and interviews she has done in support of the release.

PHOTO – Mark JP via Flickr