I generally share over 50 different pieces of content a week, and each week I dip into my analytics on Buffer and see which ones struck a chord, and which ones missed the mark. I’m going to start curating a summary of these each week, as I believe that they are good pieces of content that should be read.
So, in no particular order…
There are so many tool available to create efficiencies in the social space – some good, some bad, and some just make more work for you. Social Media examiner has pulled together a list of some tools that will definitely make things easier, including a few of my favourites.
I reviewed the fantastic Everybody Writes back in January and got the chance to ask Ann Handley a few questions about it. It’s required reading for every content marketer
I’ll be honest, i gave up on G+ ages ago. I started out using it as you should with a social platform, and the longer it went, the less relevant I saw it become. Now even Google thinks it’s had its day. Here’s what the impending “stripping for parts” of G+ means for marketers.
Visual social media is exponentially more engaging than just text, which has given rise to platforms like Instagram and Pinterest. But there is a science and an art to an effective use of images in social media posts. In addition to this advice from Content Marketing Institute, I would also recommend reading this post on 19 Visual Social Media Secrets from Socially Sorted.
Content marketing and strategy continue to be hot topics, which means there are a lot of these kind of posts floating around. This one from Demand Media is one of the best I’ve found, with a nice succinct infographic to summarise it all – it shouldn’t be rocket science if the fundamentals are sound.
Google Plus Photo – Leon Nicholls via Flickr