Category Archives: Facebook

Facebook Style Content – Could It Choke LinkedIn?

Facebook Style Content – Could It Choke LinkedIn?

Something unprofessional is happening with LinkedIn’s news feed.

While it’s always been terrible to navigate because it of the way it decides on Top Posts on a whim (try refreshing the page and watch it completely change), there is a trend that is on the rise which threatens the quality of the content and engagement.

I am talking about the increasing number of content pieces that are typically the domain of other networks, particularly Facebook style content.

Memes and pictures of lunch your friends share on their Instagram and Facebook? They’re now sitting right beside your 10 Habits of Highly Productive People.


Political posts that talk about how awesome Obama is doing, and that the republicans are wrong? Fitspo (apparently actually a word)? Questionably attributed celebrity quotes? All present and accounted for.
I spent ten minutes browsing my news feed each day over the last week and found at least 3 examples each day. All of these have the potential to choke LinkedIn’s already confusing and busy news feed and suck the life out of it.

I spent ten minutes browsing my news feed each day over the last week and found at least 3 examples each day. All of these have the potential to choke LinkedIn’s already confusing and busy news feed and suck the life out of it.

Where Is It Stemming From?

The main offenders are not always amongst your own LinkedIn connections. Given the way LinkedIn treats engagement with posts and presents them in your feed, whenever you begin liking or commenting on the content, it brings the full post to the attention of your network.

In a self-perpetuating cycle, even as we comment to tell people “this doesn’t belong here”, it increasingly appears “here”. It may be a third or even fourth-degree connection, but eventually, it makes it there.

So what’s wrong with it exactly?

It’s About The Nature of the Connection

LinkedIn connections are generally single faceted. Unlike Facebook, where occasional acquaintances to nearest and dearest fall under the very broad definition of “friend”, LinkedIn is by its definition a network of professionals.

Your connection is around what you do for a living – I have either done business with you, I’m interested in your expertise in your field, or I want to sell you an SEO solution (you know who you are…).

When you begin to introduce Facebook style content into the equation, your begin to make the relationship personal, which some business connections may not appreciate it. You can see it in the comments.

Define Your Social Tone Of Voice

If you are adding this type of content to LinkedIn, it’s important to consider before posting. Personal brand is of the utmost importance now, and the way in which you express these opinions online may lead to current and future business partners to take pause and reconsider your relationship.

Decide what you want to be known for online. Create your social tone of voice. I have a simple framework for deciding what and where to share:

How to decide what content to share on what social platform

LinkedIn makes it hard enough to find great content without having to wade through low-quality stuff. Use it to position yourself as a leader in your field, even if you’re not yet. Keep the memes on Facebook, wit on Twitter and lunch on Instagram.

How to Switch from Recent to Top Posts on LinkedInIncidentally, if you’re looking how to re-order from Top Posts to Recent posts, it these 3 little dots wedged in between your Publish a Post button and the first update in your feed. Obvious, right?

 

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