I didn’t get around to a wrap up last week of the top content I had shared, so I’ve curated 10 posts this week to make up for it.
Someone asked me the other day how I measure engagement on these. I use Buffer‘s analytics to understand engagement from a sharing or favouriting perspective, but my main measure is based on click – how many people actually clicked on the link in the content to read it.
Hootsuite published a great piece on some often forgotten forms of social media – it’s not just about the big platforms, it’s also about the tools and function they bring.
We all know that people don’t just use one channel, but this post was a good analysis of where exactly they are, with a focus on Twitter and YouTube.
Visual social, as we know, is hot. But what works in the world of visual? These things. Try them out. Two great posts from NewsCred and Social Media Examiner.
It’s easy to play it safe on your social channels, but these ideas around using data and variable testing will help take your content and marketing on social up a level.
Content marketing is such a hot topic and businesses feel the need to create, create, create. But many might be surprised they already have a decent bank of it, and just need to find the gaps.
One of my own posts got a lot of clicks last week, and that was when I published my framework for how I curate content.
CoSchedule is one of the best blogs out there, and this post is an example of why, assembling some easy to use content formats to add a different angle to your blog.
Ambassadors and influencers are an important piece in the marketing mix. This is a good look at how some brands are capturing and activating these users.
An in-depth look behind the scenes of on of my favourite blogs, Convince and Convert